Dell Canvas

Developing a vision for the Dell Precision Power User | 2013

Dell unveiled its conceptual “smart desk” that revolutionizes the workspace of the future by combining interactive multi-touch LCD screens with a horizontal digital work surface that ergonomically surrounds the user for natural manipulation using touch, stylus and new-generation totem-based tools. The Dell Precision-powered smart desk creates an immersive and intuitively productive experience for the user. Additionally, multiple users and individual digital desktops can be assembled around a single project for more efficient collaboration.

My role in this project was defining the 3-5 vision for the Dell Precision brand and first generation MVP of that vision. This included the concept definition, bringing to life the Dell Precision target customer, and the products & services that would best enable their creative performance. Once we defined this north star we socialized it throughout the organization through early concept generation, leading definition workshops, creating video scenarios, mocking up early concepts and prototypes, conducting usability studies, as well as coordinating with engineering and development vendors.